Helping Supplement Brands Ideate, Formulate & Manufacture
360º Product Development For Startups and Large Brands Looking To Scale
We consult 2,000+ Supplement Brands Annually helping them ideate, formulate and manufacture for over a decade.
We have a vetted network of over 500 suppliers spanning ingredients, manufacturing, formulation, flavoring, and compliance to help you launch or scale your supplement brand at lightining speed.
Ideation and Planning
Market Analysis & Positioning
Understand your market, competitors, and position your brand and products for success.
Intellectual Property
Protect your unique concepts with trademarks and patents.
Innovation Strategy
Generate creative ideas, assess feasibility, and develop a roadmap for future products.
Product Costing & Financials
Estimate costs, compare pricing, and optimize formulas for margin and price considerations.
R&D Services
Formulation
Our skilled formulators specialize in creating capsule-specific blends, ensuring optimal effectiveness and consumer satisfaction.
Benchtop Samples
Get a tangible feel for your product before full-scale production with our benchtop samples.
Ingredient Sourcing
Our global network allows us to source high-quality ingredients, tailored to your capsule needs.
Reverse Engineering
Want to improve an existing product? Our experts can dissect and enhance any capsule formula for better results.
Stability Testing
Ensure the long-term success of your capsule product with our comprehensive stability testing services.
Formulation Strategy
Ingredient Selection & Sourcing
We prioritize the highest quality ingredients, carefully sourced for purity, potency, and compliance. Our global supplier network ensures consistent quality and competitive pricing, reflecting your brand's commitment to excellence.
Formulation Development & Optimization
Driven by the latest scientific research, we expertly craft your formulations to achieve maximum results. Our customized approach ensures precise dosages, synergistic ingredient combinations, and rigorous testing for stability and efficacy.
Taste & Functionality Enhancement
Our flavor specialists create enjoyable taste experiences that encourage consumer compliance. Advanced techniques enhance ingredient bioavailability and shelf-life, guaranteeing your product's full potential.
Costing
We balance cost-effectiveness with uncompromising quality in our formulations. Strategic sourcing, ingredient optimization, and streamlined processes ensure value for your brand and consumers.
Benefits & Claims
We guide you toward making impactful and compliant claims with industry regulations. We can offer comprehensive compliance services to ensure your sales and marketing materials align with regulatory standards.
Manufacturing and Packaging Services
Samples and Pilots
We can help manufacture samples of your formulated product, allowing you to evaluate taste, texture, and overall consumer appeal. Additionally, we offer pilot batch production to assess your chosen manufacturer's capabilities, confirm product stability, and gather essential feedback before committing to large-scale manufacturing.
Packaging
Choose the optimal packaging solutions, taking into consideration factors like product protection, shelf appeal, and sustainability. Whether you envision glass or plastic bottles for liquids, capsules, tablets, or powders, jars for creams, balms, and certain powders, flexible bags and pouches for powders, gummies, and single-serve products, or custom-printed cartons to showcase your brand, we'll help you make the right choice.
Manufacturer Qualification & Introduction
Choose the optimal packaging solutions, taking into consideration factors like product protection, shelf appeal, and sustainability. Whether you envision glass or plastic bottles for liquids, capsules, tablets, or powders, jars for creams, balms, and certain powders, flexible bags and pouches for powders, gummies, and single-serve products, or custom-printed cartons to showcase your brand, we'll help you make the right choice.
Real Brands Real Results
We Go Home came to us as a successful clothing brand wanting to leverage its audience and brand in the clothing space to create a line of highly dosed and effective supplements to help military and first responder communities perform better in their duties and make sure they came home every night. We helped WGH ideate, formulate and manufacture a greens product and many others.
Timeline Nutiriton came to us to assist them in the manufacturing of their gummy line of supplements. We worked with them to discover their needs and then vetted and matched them with a speciality manufacture just for their needs.
Neil Boren from Family Tree Remedies came to us to help them manufacture their migraine prevention dietary supplement. This product is a #1 selling product on amazon for it’s category.
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Team
Phil Hixon
Veteran in the Dietary Supplement Industry
Phil Hixon is a veteran in the dietary supplement industry with 10 years of experience helping brands ideate, formulate, and launch into the dietary supplement industry. His knowledge spans all delivery forms, packaging ingredients, industry trends, key players, formulation, etc. Phil Hixon has personally consulted with over 50,000 companies in the dietary supplement industry over a 10-year career, advising on formulation, industry trends, product launch, ingredients, packaging, essential players, competitive strategy, and more.
Jake Hyten
President and Co-Founder
Jake Hyten is an accomplished veteran in the dietary supplement industry. In 2012, he co-founded the direct-to-consumer vitamin company Superior Labs. His growth strategies propelled the company to over $50M in lifetime sales and the Inc 5000 fastest-growing company at #473 before being acquired by a private equity firm in 2017.Jake then founded Superior Supplement Manufacturing to help top brands like his own successfully navigate the supplement manufacturing landscape. To this day, Superior Supplement Manufacturing remains a top industry player, connecting clients and manufacturers through its highly trafficked web platform. Its innovative approach also landed it a place on the Inc. 5000 list as well, at number 1,736.
Apply To Work Together
We work with direct-to-consumer brands in the dietary supplement industry that are in a startup, or high growth mode and in need of end-to-end services to scale your brand.
We offer our consulting services on a project per project basis based on your needs. Please fill out the form below to be contacted by one of our consultants to discuss your project needs.
FAQ
Get in Touch
Contact Us Today
805-399-2708
Contact Info
Email Address
info@supplementbrandbuilders.com